Friday, November 13, 2015

Case Study: How to increase monthly email subscribers 353%


In this short tutorial I’m going to walk you step-by-step through my #1 list building tactic. Popup content upgrades It takes about 5 minutes to setup… And delivers BIG results. Every time. In any niche. This tactic single-handedly took robbierichards.com from 194 new email subscribers a month in April: To 684 subscribers a month in June: At the current rate I’m projecting to hit 1,000 new subscribers a month at the beginning of 2016. Awesome, right? Here’s how you can get the same results. Open your Google Analytics account and navigate to the Behavior >> Site Content >> All Pages report: Here you’ll be able to see the pages on your site that get the most pageviews. These are the pages you’ll be targeting with content upgrades. To start, pick your #1 most view blog post. Example: This expert roundup I published a few months ago ranks #1 in Google for the search term “best keyword research tool”: It generates 60-100 organic visits a day and has been the most visited p
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Wednesday, November 11, 2015

Have We Been Wrong About Panda All Along?


Thin content! Duplicate content! Everyone knows that these are huge Panda factors. But are they really? In this article, I will explore the possibility that Panda is about so much more than thin and duplicate content. I don’t have a list of ten steps to follow to cure your Panda problems. But, I do hope that this article provokes some good discussion on how to improve our websites in the eyes of Google’s Panda algorithm. The duplicate content monster Recently, Google employee John Mueller ran a webmaster help hangout that focused on duplicate content issues. It was one of the best hangouts I have seen in a while—full of excellent information. John commented that almost every website has some sort of duplicate content. Some duplicate content could be there because of a CMS that sets up multiple tag pages. Another example would be an eCommerce store that carries several sizes of a product and has a unique URL for each size. He also said that when Google detects duplicate content,
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Monday, November 9, 2015

6 Steps to Creating a Successful Social Media Strategy for ANY Network


Fact: social media sites drive over 31% of all referral traffic on the Internet. That is a huge amount. It’s on a similar level with search referral traffic: So, if you pay attention to SEO, doesn’t it make sense to pay the same attention to social media as well? You might have already known that. But where should you focus your attention? That’s the big question.  People use the same two or three search engines for all of their needs, but they use different social networks to cover different aspects of their lives. The same person may use LinkedIn for their professional life, Facebook to keep up with friends, Twitter to get the latest news, and Instagram and Pinterest to share pictures. But there are other social networks, smaller ones, that have other uses as well. And although they are “smaller,” they still have tens or hundreds of thousands of users. If a large percentage of these users is in your target audience, that should justify being active on that network. H
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Friday, November 6, 2015

Remarketing to People That Have Already Visited Your Website – Whiteboard Friday


Someone visits your website once, doesn t convert, and goes on with their day. How in the world do you win them back? Well, the answer may lie in a topic we haven t discussed for a while: remarketing. In today s Whiteboard Friday, Rand discusses how to get back in front of folks who have visited your site or engaged with your industry, new options in retargeted ads, and offers some best practices to follow. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we re chatting about remarketing to people who ve already visited your website and then left, or already interacted with your niche, your service, your community, and then gone off somewhere else. This is actually pretty interesting. A lot of times when we talk about the organic marketing funnel—someone performs a search, they follow you on a social network or they see a tweet from you, a Facebook u
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Wednesday, November 4, 2015

4 Clever Ways Videos Can Help You Attract Customers


 Most people would rather watch a movie than read the book that it’s based on. In general, video is an entertaining and informative type of content that people love. It’s strange, then, that so few businesses use video to improve the results of their online marketing. Videos can attract more attention than regular text content can. And since people can’t really skim videos, most will watch the entire thing if it’s interesting. The biggest benefit of using video is that it typically raises your conversion rate. A video on your landing page will increase your sales, while videos on your blog posts will improve your email opt-in rate. You should think about incorporating video into all steps of your sales funnel.  To truly appreciate the power of quality marketing videos, let’s look at a few case studies. 1. StacksAndStacks.com, a seller of a wide variety of home products, added videos to some of their products. As a result, they found that the visitors who viewed the v
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Monday, November 2, 2015

The Anatomy of a Link – What Makes a Good (and Bad) Link?


The following is an excerpt from The Linkbuilding Book, an e-book by Paddy Moogan available for purchase and download. This chapter, entitled The Anatomy of a Link, offers deeper insight into what makes for a quality link. Enjoy! Not all links are created equal. One part of the Google algorithm is the number of links pointing at your website, but it would be foolish to make this a raw number and not take into account the quality of those links. Otherwise it would just be a free for all, and everyone would be trying to get as many links as they can with no regard for the quality of those links. Back in the early days of search engine optimization, it was pretty much a free-for-all because the search engines were not as good at determining the quality of a link. Even the introduction of PageRank, combined with anchor text as a signal, didn’t deter link spammers. As search engines have become more advanced, they have been able to expand the link-related signals they can use beyond raw
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