One of the most important things I say you should do is create great content. But then what? If you don’t do anything with that content, no one will see it, which is a waste of your time, effort, and money. Once you start using promotional techniques, you’ll start getting readers to your blog posts. A few dozen at first, then a few hundred, maybe even a few thousand after a while. But there’s one thing missing at this point. I’ll tell you what it is in a second. From my experience, I can tell that organic search traffic is going to play a major role for almost all websites. You can try to diversify, but the fact remains that any site with a ton of traffic gets a large chunk of it from search engines. After all, organic search traffic makes up over 60% of the traffic on the web.
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