Most people would rather watch a movie than read the book that it’s based on. In general, video is an entertaining and informative type of content that people love. It’s strange, then, that so few businesses use video to improve the results of their online marketing. Videos can attract more attention than regular text content can. And since people can’t really skim videos, most will watch the entire thing if it’s interesting. The biggest benefit of using video is that it typically raises your conversion rate. A video on your landing page will increase your sales, while videos on your blog posts will improve your email opt-in rate. You should think about incorporating video into all steps of your sales funnel. To truly appreciate the power of quality marketing videos, let’s look at a few case studies. 1. StacksAndStacks.com, a seller of a wide variety of home products, added videos to some of their products. As a result, they found that the visitors who viewed the v
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