Fact: social media sites drive over 31% of all referral traffic on the Internet. That is a huge amount. It’s on a similar level with search referral traffic: So, if you pay attention to SEO, doesn’t it make sense to pay the same attention to social media as well? You might have already known that. But where should you focus your attention? That’s the big question. People use the same two or three search engines for all of their needs, but they use different social networks to cover different aspects of their lives. The same person may use LinkedIn for their professional life, Facebook to keep up with friends, Twitter to get the latest news, and Instagram and Pinterest to share pictures. But there are other social networks, smaller ones, that have other uses as well. And although they are “smaller,” they still have tens or hundreds of thousands of users. If a large percentage of these users is in your target audience, that should justify being active on that network. H
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