How do you get more search traffic if you’re not supposed to build links? It’s a catch-22… You know you should create content that attracts links, but you need to have links to have an audience that can link to you. Therefore, you must be proactive in order to get backlinks to your site. And according to Matt Cutts, the importance of backlinks isn’t going away anytime soon: …backlinks still have many, many years left in them … over time backlinks will become a little less important … we will continue to use links in order to assess the basic reputation of pages and websites. According to just about every study out there, backlinks are still one of the most important factors in ranking highly in search engines—as the image above illustrates. Bottom line: You need to build backlinks. But…you need to do it in a safe way, so you don’t have to worry about having your site sent into oblivion by the next Penguin update. Avoiding penalties while building links isn’t ab
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