There’s no university degree for SEO. Yet, you’re expected to know a lot about many different things. This is why it’s so tough to define what a great SEO is. In most professional situations, knowing SEO alone is no longer enough. You also need to have your fair share of marketing, business, and PR skills. While some of these skills are luxuries, I’ve identified six things that all good SEOs need to possess. Great ones will possess all of them and more. SEO is an interesting field because it can use skills from all sorts of other fields. So, if you’re passionate about something that doesn’t seem immediately relevant to SEO (discussed in this article), don’t just throw it away. You never know when it will come in handy. 1. Great SEOs know how to get consistent results As an SEO you know you can’t guarantee that a specific keyword will rank #1—certainly not 100% of the time. For some reason, statements like that have led people to think that SEO is blind luck. This
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