You can use many methods to improve your conversion rate. But very few can improve your conversion rate as much as case studies can. Case studies have a few big benefits: they resonate with prospects they show that your product or service can work the transparency increases the trust a reader has in you All of these benefits are important, but the last one—in particular. Trust is one of the most important factors in conversion rate optimization: Why is trust important? The reasons might seem obvious, but data explains these reasons to eliminate all doubt. A study by Edelman showed that gaining a customer’s trust has many rewards: Obviously, most will buy your products if they trust you and need what you’re selling. On top of that, they will recommend you to friends. And because they trust you, they would rather pay you more for a product than go to a competitor, all because they know what they’re getting when they buy from you. But trust is getting harder to earn. The sa
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