A few Saturday nights ago, I had a bit of a eureka moment. I’d been thinking about how we could prospect for social influencers in a way that was more data driven than the current approach of doing keyword searches on tools like Followerwonk. An interesting feature of BuzzSumo was introduced to me a few weeks prior by AJ Ghergich (@SEO), a marketer that’s very talented when it comes to content promotion. He pointed out to me that you can see exactly which Twitter accounts shared a given piece of content, via the ‘View Sharers’ button next to each result. This was very interesting, and thought it would be useful to simply grab a list of who shared a specific piece of content that was relevant, and add them to our prospecting lists. However, on that Saturday night, I realized that this feature was much more powerful than that. But before we explain how, let’s start with how we currently generate quick-win link prospecting reports for new clients to give you the background know
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