Posted by Dhinckley This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author s views are entirely his or her own and may not reflect the views of Moz, Inc. Google processed over 1 trillion search queries in 2014. As Google Search continues to further integrate into our normal daily activities, those search results become increasingly important, especially when individuals are searching for information about a company or product. To better understand just how much of an impact Google has on an individual’s purchasing decisions, we set up a research study with a group of 1,000 consumers through Google Consumer Surveys. The study investigates how individuals interact with Google and other major sites during the buying process. Do searchers go beyond page 1 of Google? We first sought to understand how deeply people went into the Google search results. We wanted to know if people tended to stop at page
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