Everywhere you go, you see reviews. Whether it’s a physical or digital product, if it’s worth talking about (in good or bad ways), it has reviews. Some of this feedback is simply comments on blogs and forums. But mostly, reviews exist on large e-commerce sites where companies sell their products. The most important thing about reviews is that people care about them. About 30% of Internet users check out reviews on Amazon before buying a product. And that’s just Amazon. Another 13% head to Google. Before, people would ask their friends about products. But now, they rely on online reviews. People trust reviews to inform them about their decisions, and reviews play a huge role in people’s purchasing decisions. Although there’s no way to definitively say that reviews are good for business, just about every study or anecdotal case suggests that they are. For example, Capterra analyzed the effect of adding reviews for software products and found that conversion rates increased
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