Using Social Media as Your Primary (or Only) Link Building Tactic Probably Won’t Work – Whiteboard Friday

A concept we ve covered regularly is what we call flywheel marketing, where the organic traffic, shares, and links you get from publishing one piece of content makes it easier for later pieces to see some success. One of the key pieces of that flywheel is the ability to get those social shares, and based on a recent study, we re ready to admit it: We were completely wrong about that key piece. In today s Whiteboard Friday, Rand explains why, and that the real value may lie in engagement. Click on the whiteboard image above to open a high resolution version in a new tab! Video transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we re talking about an assumption that I think many of us have made over the years. I know I have. In fact, I ve amplified that. I might have even covered it on Whiteboard Friday. Thanks to some research that we ve done together with BuzzSumo, as well as some research we ve seen from our correlation study this summer, yo
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