Social media can be a great traffic source for almost any online business. But which network is right for you? For most businesses, it makes sense to start with the largest networks. No matter how narrow your audience is, it’s very likely you’ll find members of that audience active on these networks. This means that most businesses should start with one of the following: Facebook Pinterest Twitter LinkedIn Although they are all huge, they are very different networks. The best one for you will depend on your customers, your niche, and your marketing preferences. Pinterest is the second biggest driver of referral traffic by a large margin. Despite that, it doesn’t get as much attention as Facebook, Twitter, or LinkedIn. This is mainly because it’s a unique network. Every single post on it is an image (with a short optional description). Pinterest can be an amazing traffic source as long as you can create some sort of visual content in your niche. And although it takes so
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