A friend of mine recently asked me to review and explain a series of site recommendations sent over by a well-known digital marketing agency with roots in SEO. We talked through the (generally good) recommendations for content and search optimization, and then we got to this: * Mobile accounts for 53% of your traffic. We recommend building a mobile-friendly responsive website. Google recommends using responsive design so that your site looks good on all devices, and it may help increase mobile rankings. And that was it. A bullet point that says build a responsive site is like getting a home inspection back with a bunch of minor repairs and a bullet point that says, Also, build a new house with modern specs. We, as professional marketers, need to realize that this advice is not good enough. We re not helping anyone with broad statements that give no guidance on where to start or what to think about. Google might recommend responsive, but that doesn t mean it s the only option or that i
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