Email autoresponders are the holy grail of marketing. You set up a sequence of emails once, and you’re done. Thousands, possibly hundreds of thousands, of people will get exactly the same emails from you, in the same order. This allows you to create an unbelievably consistent level of service. Perhaps the most underrated benefit of autoresponders is that they exist within email marketing, the most profitable channel of marketing. Capterra found that every one dollar spent on email marketing resulted in $ 44.25 of revenue. So, not only can autoresponders save you a lot of time, but they can also be extremely effective in driving profit for your business. Of course, there are two sides to everything, and autoresponders are no exception: they have some limitations. If you don’t understand these limitations and take appropriate action, you will end up with autoresponders that suck. Remember that an autoresponder is just a tool. It’s how you use it that counts. One marketer can ac
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